Jack Hanrahan is one of the country’s most respected and seasoned media professionals.

Now a consultant to publications ranging from PARADE magazine to The Atlantic, Jack has just launched CircMatters, a newsletter on the business side of the magazine world.

Prior to his foray into consulting and newsletter publishing, Jack was U.S. Director of Strategic Print Communications at OMD in New York.  At OMD, he oversaw the agency’s Print Strategy and Investment communities in New York, Chicago, Los Angeles, and Atlanta. 

Jack brought a diverse background to his assignment at OMD, combining:

·       Media strategy assignments serving major marketers (P&G, Kraft, United Distillers/Guinness, Philip Morris, and others)

·       Buying responsibility across a range of diverse media options – from print to cable to out-of-home)

·       International client experience at The Coca-Cola Company

·       Sales and marketing experience as CMO of a successful media start-up

After completing his undergraduate degree at Boston College and two master’s degrees and a doctorate at Indiana University, Jack began his career at The Leo Burnett Company in Chicago.  He rose through the ranks within the agency’s media research group and served as the Director of Media Research for three years. 

A desire to work more regularly with clients pushed him to the planning side where he became a Group Media Director.  In that position, Jack directed media strategy on these clients: 

·        Domestic:  Kraft Foods, Procter & Gamble/Noxell Corporation, RCA Consumer Electronics, M&M/Mars, Ameritech, and the American Dental Association.

·        Domestic and International:  Philip Morris, United Distillers/Guinness

Also during his tenure at Leo Burnett, Jack directed large media buying operations across a range of media. 

·        He was North American director on the worldwide print media AOR for Guinness and led the significant print AOR for Philip Morris/Kraft Foods during the seven years he served on that business. 

·        His team created the first syndicated TV AOR for Kraft and Jack directed it for five years. 

·        In 1993, he was given the assignment to re-create and re-invigorate Burnett’s Out-of-Home media group.  Advertising Age named Jack a “Media Maven” in 1996 for his group’s accomplishments. 

·        Finally, Jack was responsible for managing all the adult-targeted cable TV buying across all Leo Burnett clients for several years.

In 1997, Jack joined The Coca-Cola Company as Assistant Vice President and Global Media Director.  In this role, he was responsible for the development of the Company’s media management capability around the world, working with and through Coca-Cola’s network of 60+ country and divisional media managers who steward the Company’s $1.3 billion media investment.  His Atlanta-based group also was responsible for managing national TV and print investments for Coca-Cola USA and The Minute Maid Company as well as providing media strategy oversight for all brands of The Minute Maid Company.

In the fall of 2001, Jack became launch Chief Marketing Officer for Prime Point Media.  He successfully positioned this start-up in the non-traditional out-of-home space and personally generated $1.5MM in revenue in the company’s critical first two years.  The company reached profitability in three years and was sold in its fifth year to OutdoorPartner Media Corporation.

Jack and his wife Lisa have been married for 35 years and have been blessed with three daughters:  Magen, Lauren, and Caitlin. 

·        Magen and Lauren have totally ignored their father’s advice and followed him into the media world.  Magen is a Group Media Director at Starcom (Chicago) and Lauren is an Assistant Media Director at MediaVest (NY).

·        Jack’s higher hopes for Caitlin were realized when she opted for a career in education, teaching first grade in Atlanta.

Jack serves on the Board of Directors of InStadium, a growing media sales and marketing services company that works with MLB, NFL, NBA, and NHL franchises.  He also serves on the board of The New York Ad Club. 

During his career, Jack has held key committee and/or board assignments for the Audit Bureau of Circulations, the Traffic Audit Bureau, and the American Association of Advertising Agencies. 

Outside of work, Jack has volunteered his time to youth sports organizations, The United Way, and other charitable causes.  He has served as a volunteer fund-raiser for the Jimmie Huega Foundation (benefiting research on multiple sclerosis) allowing him to pursue his passion for skiing at the same time.